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Principle II

Goal-Setting

Picture Your Goals in Your Mind

I suggest that goal setting is one of the most powerful keys to success there are. What do you consider success? If you do not know where you are going, how do you know when you will get there? If you do not have a plan to succeed, then how do you know the route to take? Goal setting is the blueprint for your success. If you were to win the lottery, money was no longer an issue and you decided to build your dream home, you would know exactly how you wanted it to look. You would hire the best contractor there is, and, even though money is not a problem, the contractor would not start until you had given him a set of blueprints or plans.

I have used the following analogy many times to explain how I believe goal-setting works. I hope it helps you to understand the importance of goals a little better.

Have you ever decided that you were going to move into a new apartment, condo or house? You knew exactly how much money you needed for the down payment, closing costs, first month’s rent or security deposit. You knew how much you needed to get your electricity, your telephone and even the cable television turned on. You had to agree upon a specific date for moving in.

They may have given you a floor plan or information on the new home. The new home became a predominant thought. When you went shopping you would walk through the stores, see things, and say to yourself, “That would look nice in our new home.” You would drive by the new address and say, “This is the Chinese restaurant we will order from when we move.” How did you get the money you needed to move? Did you drastically change your spending habits to save the money you needed? Did you take a second job to raise the additional monies? In most cases the answers are no.

Many people, when asked, do not even know how they got the money they needed. They became totally focused on the apartment, condo or house, and by the time they needed the money somehow they had it. The reason why this was possible is because the home became their predominant thought. They knew the exact address they planned to move to and exactly what the home looked like. They knew exactly how much they needed. They said to themselves, “I will be living here by such-and-such a date.”

This is how goal setting works; anything you can picture in your mind and set a specific time frame to accomplish will start to dominate your thoughts and will cause your sub-conscious mind to focus and assist you in the achievement of the goal. Do not confuse goal setting with wishing. Without even realizing what you had done, you had used the principles of goal setting to achieve what you wanted. You must set a reasonable time frame to achieve your goal; you must picture it clearly and vividly in your mind. The goal must be specific in every detail, and it must be predominant in your thoughts.

You can expand your goal setting to other areas of your life and career—not just with the big items like saving money for an apartment, condo or house. Take, for example, the amount of money you had to save for a home and consider the period of time it took you to save it. Then, see if you cannot save that much money for another goal. Most people will not exert the effort to plan and focus in such a way, so they go without when it is your option of moving forward with such goals. Merely count the cost and pay it.
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I encourage sales people to find pictures of the cars they want, the homes they want to live in or the places they want to travel to. I encourage them to display them at their desk, on their frig or in their car. This will help them to visualize the result they want. It also helps remind them why each call or presentation is important and what he or she is really working for.

Picturing your goals in your mind is a significant step toward the day of their fulfillment.