Respect

Your prospect deserves the utmost respect at all times. Your prospect largely evaluates your product (or service) by their evaluation of you. You are often the only contact your prospect has with the company you represent.

The impression your prospect will develop of you and your company is based largely on the respect you show him. In other words, the respect your prospect develops toward you will often flow directly from the respect you show him.

In this section I would like to share eleven valuable lessons (now, “tips”) I learned along this line early in my sales career. The first has to do with maintaining your convictions in your chosen sales profession.